{"id":2870,"date":"2023-08-09T13:01:00","date_gmt":"2023-08-09T10:01:00","guid":{"rendered":"https:\/\/probatio.com.tr\/testicaret\/?p=2870"},"modified":"2023-08-11T06:13:40","modified_gmt":"2023-08-11T03:13:40","slug":"kahve-dukkanlarinin-yiyecek-ve-icecek-pazarindaki-payi-yuzde-15e-yukseldi","status":"publish","type":"post","link":"https:\/\/probatio.com.tr\/testicaret\/2023\/08\/09\/kahve-dukkanlarinin-yiyecek-ve-icecek-pazarindaki-payi-yuzde-15e-yukseldi\/","title":{"rendered":"Kahve d\u00fckkanlar\u0131n\u0131n yiyecek ve i\u00e7ecek pazar\u0131ndaki pay\u0131 y\u00fczde 15&#8217;e y\u00fckseldi"},"content":{"rendered":"\n<div><a href=\"http:\/\/probatio.com.tr\/testicaret\/wp-content\/uploads\/2023\/08\/konsept-kahve-03-1024x683.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image size-large is-resized is-style-default td-img-style-shadow\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/probatio.com.tr\/testicaret\/wp-content\/uploads\/2023\/08\/konsept-kahve-03-1024x683.jpg\" alt=\"Kahve\" class=\"wp-image-4024\" style=\"width:800px;height:516px\" width=\"800\" height=\"516\"\/><\/figure><\/a><\/div>\n\n\n\n<p>T\u00fcrkiye\u2019de yiyecek ve i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcme ivmesi y\u00fckselirken, pazar\u0131n y\u0131ld\u0131z\u0131 kahve d\u00fckkanlar\u0131 oldu. Kiralama ve perakende hizmetleri dan\u0131\u015fmanl\u0131k \u015firketi Dealer\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi son ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019de yiyecek, i\u00e7ecek ve turizm harcamalar\u0131 35 milyar dolar\u0131 a\u015farken, bunun 5,2 milyar dolar\u0131n\u0131 kahve d\u00fckkanlar\u0131ndan elde edildi. Kahve d\u00fckkanlar\u0131n\u0131n pazar pay\u0131n\u0131 y\u00fczde 15&#8217;e ula\u015ft\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n\n\n\n<p>Son d\u00f6nemde t\u00fcketicilerin sat\u0131n alma g\u00fcc\u00fcn\u00fcn azalmas\u0131n\u0131n etkisiyle birlikte restoran tercihlerinin de\u011fi\u015fti\u011fine ve kahve d\u00fckkanlar\u0131n\u0131n pop\u00fclaritesinin artt\u0131\u011f\u0131na dikkat \u00e7eken Dealer Kurucusu Yahya Pulat, \u201cT\u00fcrkiye&#8217;nin yiyecek ve i\u00e7ecek pazar\u0131, ekonomik dalgalanmalara ra\u011fmen b\u00fcy\u00fcme trendini s\u00fcrd\u00fcr\u00fcyor. Ara\u015ft\u0131rmalar\u0131m\u0131z, sekt\u00f6r\u00fcn kendini yeniden \u015fekillendirerek kazan\u00e7l\u0131 alanlara y\u00f6nelmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Personel say\u0131s\u0131ndan men\u00fc k\u0131s\u0131tlamalar\u0131na kadar bir\u00e7ok alanda daralmalar ya\u015fanmas\u0131na kar\u015f\u0131n sekt\u00f6r oyuncular\u0131, bu zorluklar\u0131 f\u0131rsata \u00e7evirmek i\u00e7in yeni stratejiler geli\u015ftiriyor&#8221; dedi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-large-font-size td_quote td_quote_left is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-cyan-bluish-gray-color has-text-color\" style=\"font-style:normal;font-weight:600;text-transform:none\">\u0130lk 10 marka pazar\u0131n y\u00fczde 70&#8217;ini kontrol ediyor<\/p>\n<\/blockquote>\n\n\n\n<p>Gen\u00e7ler aras\u0131nda kahve d\u00fckkanlar\u0131n\u0131n pop\u00fclaritesinin artmas\u0131n\u0131n nedeninin bu mekanlar\u0131n sosyal ihtiya\u00e7lara cevap vermesi oldu\u011funu vurgulayan Yahya Pulat, &#8220;Kahve d\u00fckkanlar\u0131, gen\u00e7ler i\u00e7in sosyalle\u015febilecekleri alanlara d\u00f6n\u00fc\u015f\u00fcrken bu geli\u015fmeler markala\u015fm\u0131\u015f kahve d\u00fckkanlar\u0131n\u0131n ve giri\u015fimcilerin \u00e7o\u011falmas\u0131n\u0131 tetikledi. \u00d6yle ki \u00fclkemizde \u015fu an 37 zincir marka, 2 bin 536 \u015fube ile faaliyet g\u00f6steriyor. \u0130lk 10 marka, pazar\u0131n y\u00fczde 70&#8217;ini kontrol ederken sekt\u00f6rde binlerce butik marka da bulunuyor. Halihaz\u0131rda 2 bin 500\u2019e yak\u0131n kahve d\u00fckkan\u0131 giri\u015fimi olan yat\u0131r\u0131mc\u0131 var. Ancak bu giri\u015fimler sosyo-ekonomik bask\u0131lardan yar\u0131m kalabiliyor\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-large-font-size td_quote td_quote_left is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-cyan-bluish-gray-color has-text-color\" style=\"font-style:normal;font-weight:600;text-transform:none\">\u201cKahve giri\u015fimlerinin bir\u00e7o\u011funun ba\u015far\u0131s\u0131z\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Kahve giri\u015fimlerinin bir\u00e7o\u011funun ba\u015far\u0131s\u0131z oldu\u011funu, b\u00fcy\u00fck markalar\u0131n franchising olana\u011f\u0131n\u0131n giri\u015fimciler i\u00e7in bir f\u0131rsat oldunu s\u00f6yleyen Dealer Kurucusu Pulat, \u201cGiri\u015fimciler i\u00e7in g\u00fcvenli bir kazanc\u0131n yolu sayg\u0131n markalar\u0131n franchise a\u011f\u0131na kat\u0131lmaktan ge\u00e7iyor. Ancak franchise \u00e7at\u0131s\u0131 alt\u0131na girmek i\u00e7in de baz\u0131 kriterlere dikkat etmek gerekiyor. Kiralama, y\u00f6netme, denetleme, Ar-Ge s\u00fcre\u00e7lerinde kar\u015f\u0131la\u015fabilecek riskler ve zorluklar i\u00e7in profesyonellerden destek almak \u015fart. Biz de franchise ekosisteminde iki hedef gruba hizmet veriyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de yiyecek ve i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcme ivmesi y\u00fckselirken, pazar\u0131n y\u0131ld\u0131z\u0131 kahve d\u00fckkanlar\u0131 oldu. Kiralama ve perakende hizmetleri dan\u0131\u015fmanl\u0131k \u015firketi Dealer\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi son ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019de yiyecek, i\u00e7ecek ve turizm harcamalar\u0131 35 milyar dolar\u0131 a\u015farken, bunun 5,2 milyar dolar\u0131n\u0131 kahve d\u00fckkanlar\u0131ndan elde edildi. Kahve d\u00fckkanlar\u0131n\u0131n pazar pay\u0131n\u0131 y\u00fczde 15&#8217;e ula\u015ft\u0131\u011f\u0131 aktar\u0131ld\u0131. Son d\u00f6nemde t\u00fcketicilerin sat\u0131n alma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-2870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hizmet-ekonomi-tersiyer"},"_links":{"self":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/comments?post=2870"}],"version-history":[{"count":2,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2870\/revisions"}],"predecessor-version":[{"id":4081,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2870\/revisions\/4081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/media\/4024"}],"wp:attachment":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/media?parent=2870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/categories?post=2870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/tags?post=2870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}