{"id":2271,"date":"2023-07-22T11:15:00","date_gmt":"2023-07-22T08:15:00","guid":{"rendered":"https:\/\/probatio.com.tr\/testicaret\/?p=2271"},"modified":"2023-08-03T20:22:18","modified_gmt":"2023-08-03T17:22:18","slug":"e-ticaret-buyuklugu-2022de-800-milyar-tlyi-asti","status":"publish","type":"post","link":"https:\/\/probatio.com.tr\/testicaret\/2023\/07\/22\/e-ticaret-buyuklugu-2022de-800-milyar-tlyi-asti\/","title":{"rendered":"E-ticaret b\u00fcy\u00fckl\u00fc\u011f\u00fc 2022\u2019de 800 milyar TL\u2019yi a\u015ft\u0131"},"content":{"rendered":"\n
\"e-ticaret<\/figure><\/a><\/div>\n\n\n\n

\u00dclkedeki elektronik ticaret ortam\u0131n\u0131 analiz eden, iyzico, ET\u0130D ve Dogma Alares taraf\u0131ndan haz\u0131rlanan T\u00fcrkiye E-Ticaret Ekosistemi Raporu a\u00e7\u0131kland\u0131. Rapora g\u00f6re, e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fc 2022\u2019de Gayrisafi Yurt \u0130\u00e7i Has\u0131la\u2019n\u0131n yakla\u015f\u0131k y\u00fczde 6\u2019s\u0131na kar\u015f\u0131l\u0131k gelen 801 milyar TL ekonomik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. \u0130\u015flem say\u0131lar\u0131 da 2020\u2019deki de\u011ferinin 2 kat \u00fczerine \u00e7\u0131karak 4,8 milyar adede y\u00fckseldi. Ortalama sepet tutarlar\u0131 ise 2020\u2019den 2021\u2019e kadar 13 TL, 2021\u2019den 2022\u2019ye kadar 79 TL y\u00fckseldi.<\/p>\n\n\n\n

\n\n\n\n
\n

Platformlardaki kullan\u0131c\u0131 say\u0131s\u0131 %2 artt\u0131<\/p>\n<\/blockquote>\n\n\n\n

Raporda, ilerleyen d\u00f6nemde kredi kart\u0131, banka kart\u0131 ve kap\u0131da nakit \u00f6deme gibi geleneksel \u00f6deme y\u00f6ntemlerine ek olarak, \u00f6n \u00f6demeli kartlar, A2A (hesaptan hesaba) \u00f6demeler, dijital c\u00fczdanlar, al\u0131\u015fveri\u015f kredileri, kripto paralar ile ger\u00e7ekle\u015ftirilen \u00f6demeler ve \u015fimdi al sonra \u00f6de (BNPL) gibi alternatif \u00f6deme y\u00f6ntemlerinin de pay\u0131n\u0131n artmas\u0131 beklendi\u011fi kaydedildi. Raporda ayn\u0131 zamanda e- ticaret platformlar\u0131n\u0131 kullanan kullan\u0131c\u0131 say\u0131s\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 2,2 artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca 2022 itibar\u0131yla kad\u0131n ve erkek kullan\u0131c\u0131lar\u0131n oran\u0131 s\u0131ras\u0131yla y\u00fczde 58 ve y\u00fczde 42 olarak kay\u0131tlara ge\u00e7erken, kad\u0131nlar\u0131n pay\u0131 2021\u2019e g\u00f6re y\u00fczde 10 artt\u0131.<\/p>\n\n\n\n

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2022\u2019de en y\u00fcksek pazar pay\u0131 moda ve aksesuarda<\/p>\n<\/blockquote>\n\n\n\n

E-ticarette sat\u0131\u015f hacmi ve i\u015flem say\u0131s\u0131 baz\u0131nda en y\u00fcksek pazar pay\u0131na sahip \u00fcr\u00fcn kategorileri 2022 y\u0131l\u0131nda s\u0131ras\u0131yla moda ve aksesuar, elektronik ve teknoloji, kozmetik ve ki\u015fisel bak\u0131m, hizmet, turizm ve seyahat olarak ger\u00e7ekle\u015fti. Bu be\u015f sekt\u00f6r, sat\u0131\u015f hacmi bak\u0131m\u0131ndan e-ticaret sekt\u00f6r\u00fcn y\u00fczde 63\u2019\u00fcn\u00fc ve i\u015flemlerin y\u00fczde 66\u2019s\u0131n\u0131 olu\u015fturdu. En dikkat \u00e7eken b\u00fcy\u00fcme kozmetik ve ki\u015fisel bak\u0131m kategorisinde ya\u015fand\u0131.<\/p>\n\n\n\n

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Sat\u0131c\u0131 en \u00e7ok Marmara, \u0130\u00e7 Anadolu ve Ege\u2019de<\/p>\n<\/blockquote>\n\n\n\n

K\u00fcresel e-ticarette 2022 y\u0131l\u0131 yap\u0131lan i\u015flemlerin \u00fc\u00e7te ikisi alternatif \u00f6deme y\u00f6ntemleri ile ger\u00e7ekle\u015fti. T\u00fcrkiye\u2019de ise geleneksel y\u00f6ntemler k\u00fcresel ortalaman\u0131n iki kat \u00fczerinde tercih edildi. Kredi kart\u0131 en \u00e7ok tercih edilen \u00f6deme y\u00f6ntemi olurken, banka kart\u0131 mikro i\u015fletmeler d\u0131\u015f\u0131ndaki t\u00fcm i\u015fletmelerde en \u00e7ok tercih edilen ikinci \u00f6deme y\u00f6ntemi oldu. Sat\u0131c\u0131lar\u0131n en yo\u011fun bulundu\u011fu \u00fc\u00e7 co\u011frafi b\u00f6lge Marmara, \u0130\u00e7 Anadolu ve Ege olurken, Do\u011fu ve G\u00fcneydo\u011fu Anadolu b\u00f6lgelerinde en \u00e7ok sat\u0131c\u0131y\u0131 bar\u0131nd\u0131ran illerin b\u00f6lgesel hacimden en y\u00fcksek pay\u0131 almad\u0131\u011f\u0131 kaydedildi.<\/p>\n\n\n\n

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Saito\u011flu: Az bilinen markalar i\u00e7in g\u00fcven simgesi olduk<\/p>\n<\/blockquote>\n\n\n\n

Raporun \u00e7\u0131kt\u0131lar\u0131n\u0131 de\u011ferlendiren iyzico CEO\u2019su Orkun Saito\u011flu, T\u00fcrkiye\u2019deki e-ticaret hacminin yukar\u0131 y\u00f6nl\u00fc bir trend sergilemeye devam etti\u011fini belirtti. \u0130nternetten al\u0131\u015fveri\u015fin t\u00fcketicilerde kal\u0131c\u0131 bir davran\u0131\u015f halini ald\u0131\u011f\u0131n\u0131 s\u00f6yleyen Saito\u011flu, \u201cT\u00fcrkiye\u2019deki e-ticaret sekt\u00f6r\u00fc 2020\u2019den 2021\u2019e ger\u00e7ekle\u015fen y\u00fczde 69\u2019luk art\u0131\u015f\u0131 takiben 2021\u2019den 2022\u2019ye y\u00fczde 110\u2019luk bir art\u0131\u015fla 801 milyar TL\u2019lik sat\u0131\u015f hacmine ula\u015ft\u0131. \u0130yzico\u2019nun g\u00fcvenli \u00f6deme altyap\u0131s\u0131 sayesinde al\u0131\u015fveri\u015fin etraf\u0131nda demokratik bir ekosistem varl\u0131\u011f\u0131 sa\u011flarken, geli\u015ftirdi\u011fimiz \u2018iyzico Korumal\u0131 Al\u0131\u015fveri\u015f\u2019 \u00e7\u00f6z\u00fcm\u00fc ile g\u00fcvenli \u00f6deme altyap\u0131s\u0131n\u0131 kullan\u0131c\u0131larla bulu\u015fturdu\u011fumuzu ve bu sayede bilinirli\u011fi az olan markalar i\u00e7in bir g\u00fcven simgesi haline geldik\u201d dedi.<\/p>\n\n\n\n

\n

G\u00fcner: Sekt\u00f6rde maliyet ve s\u00fcre y\u00f6netimi daha fazla \u00f6nem kazand\u0131<\/p>\n<\/blockquote>\n\n\n\n

D\u00fcnya genelinde e-ticaretin perakende sekt\u00f6r\u00fcne getirdi\u011fi pratiklikle birlikte hizmet sekt\u00f6r\u00fc i\u00e7in de \u00f6nemli bir al\u0131\u015fveri\u015f kanal\u0131 haline geldi\u011fini s\u00f6yleyen Dogma Alares Kurucu Orta\u011f\u0131 Erdal G\u00fcner ise \u201cT\u00fcrkiye, dinamik n\u00fcfusu ve dijital \u00e7\u00f6z\u00fcmlere yatk\u0131nl\u0131\u011f\u0131 sayesinde e-ticaret hacimleri ve i\u015flem say\u0131lar\u0131n\u0131n y\u0131ldan y\u0131la s\u00fcrekli art\u0131\u015f\u0131na \u015fahit oluyor. Co\u011frafi konumu itibar\u0131yla k\u00fcresel ticaret i\u00e7in bir k\u00f6pr\u00fc ve lojistik merkez konumunda bulunan T\u00fcrkiye, e-ihracat te\u015fvikleriyle sekt\u00f6rdeki sat\u0131c\u0131lar\u0131n ve pazar yerlerinin k\u00fcresel boyutta rekabete dahil olabilmelerine imkan tan\u0131yor. Yapay zeka, g\u00fcn\u00fcm\u00fcz e- ticaret deneyimini iyile\u015ftirmek i\u00e7in etkin bir bi\u00e7imde kullan\u0131l\u0131yor. E-ticarette maliyet ve s\u00fcre y\u00f6netimi daha da fazla \u00f6nem arz ediyor\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\n

Ekmek\u00e7i: Entegrasyon deste\u011fi sekt\u00f6r a\u00e7\u0131s\u0131ndan de\u011ferli<\/p>\n<\/blockquote>\n\n\n\n

Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Emre Ekmek\u00e7i de T\u00fcrkiye\u2019deki e-ticaret pay\u0131n\u0131n genel ihracat i\u00e7indeki pay\u0131n\u0131n y\u00fczde 1\u2019den y\u00fczde 4\u2019lere \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi. Ekmek\u00e7i, \u201cArt\u0131k yabanc\u0131 m\u00fc\u015fterilere nas\u0131l \u00fcr\u00fcn satabilece\u011fimiz, pazar \u00e7e\u015fitlendirmesi konular\u0131 sekt\u00f6rde en \u00e7ok konu\u015fmam\u0131z gereken konular olmal\u0131d\u0131r\u201d dedi. Sekt\u00f6re dair a\u00e7\u0131klanan destek kararlar\u0131n\u0131n yeni i\u015f modellerinin \u00f6n\u00fcn\u00fc a\u00e7mas\u0131n\u0131 beklediklerini dile getiren Ekmek\u00e7i, \u201cAyn\u0131 zamanda bu desteklerin arac\u0131, toplay\u0131c\u0131, e-ihracat\u00e7\u0131 modellerini ortaya \u00e7\u0131karaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bize d\u00fc\u015fen, destekleri do\u011fru kullan\u0131p ihracat\u0131 art\u0131rmak. Destekler kapsam\u0131nda yararlan\u0131c\u0131lar i\u00e7in pazara giri\u015f rapor deste\u011fi, dijital pazar yeri tan\u0131t\u0131m deste\u011fi, e-ihracat tan\u0131t\u0131m deste\u011fi, sipari\u015f kar\u015f\u0131lama hizmeti, depo kira deste\u011fi, yurt d\u0131\u015f\u0131 pazar yeri entegrasyon deste\u011fi, \u00e7evrim i\u00e7i ma\u011faza ve hedef \u00fclke e-ticaret payda\u015flar\u0131ndan al\u0131nan hizmet deste\u011fi ile pazar yeri komisyon gideri deste\u011fi sekt\u00f6r a\u00e7\u0131s\u0131ndan de\u011ferli\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dclkedeki elektronik ticaret ortam\u0131n\u0131 analiz eden, iyzico, ET\u0130D ve Dogma Alares taraf\u0131ndan haz\u0131rlanan T\u00fcrkiye E-Ticaret Ekosistemi Raporu a\u00e7\u0131kland\u0131. Rapora g\u00f6re, e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fc 2022\u2019de Gayrisafi Yurt \u0130\u00e7i Has\u0131la\u2019n\u0131n yakla\u015f\u0131k y\u00fczde 6\u2019s\u0131na kar\u015f\u0131l\u0131k gelen 801 milyar TL ekonomik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. \u0130\u015flem say\u0131lar\u0131 da 2020\u2019deki de\u011ferinin 2 kat \u00fczerine \u00e7\u0131karak 4,8 milyar adede y\u00fckseldi. Ortalama sepet tutarlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":2112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":{"0":"post-2271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gundem"},"_links":{"self":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/comments?post=2271"}],"version-history":[{"count":1,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2271\/revisions"}],"predecessor-version":[{"id":2272,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/posts\/2271\/revisions\/2272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/media?parent=2271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/categories?post=2271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/probatio.com.tr\/testicaret\/wp-json\/wp\/v2\/tags?post=2271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}